The rule
Capped. By design.
I take ten clients per round. Eleven isn't an option. When the ten are full, intake closes and I coach the people I've said yes to, properly, weekly, for the full round.
/ 10 spots
Round 01 Intake Open · Sheffield, UK
Get in the shape of your life.
I'm Jamie, K1 fighter, gym owner, ex-military. I'm opening 10 spots for a small group who are ready to do the work. Structured training and nutrition, with weekly check-ins. That's the work.
12-week onboarding
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Real coaching
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Built around you
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No fads
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Cap 10
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12-week onboarding
●
Real coaching
●
Built around you
●
No fads
●
Cap 10
●
The roster is the product.
The roster stops at ten people. That cap is the discipline. Every person on the roster gets direct access to me: no juniors, no call centre, no algorithm. When the ten are filled, the round closes.
Round 01
Intake is open now.
Apply below. I read every application personally and reply within 48 hours. If we're a fit, we'll book a 20-minute call to align on the work.
Apply nowWho this is for
People who are done starting.
You've tried the apps. You've done the YouTube plans. You've started again on a Monday. This round is for the people who want someone in their corner who won't let them quietly drift.
Who this isn't
Built for the long run.
I don't sell 21-day shreds or supplement stacks, and I won't follow you once and vanish. If you want a quick fix or a chatbot coach, this isn't it.
Six pillars. One round.
The work isn't a feature list. It's a system: six things that have to happen together. Skip one and the rest stops working.
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01
Personalised
Training and nutrition built around your body, your goals, your life. Built for you, not copied from a template.
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02
Training
Strength, conditioning, movement work that fits your equipment and your time. Built to progress, not to impress.
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03
Nutrition
Custom meal plans that fit your preferences, your week and your budget. Real food planning, not a subscription box.
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04
Guidance
Clear direction, weekly check-ins, adjustments as you progress. You always know what to do next.
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05
1-on-1
Direct access to me: no call-centre, no juniors, no algorithm. Real coaching, in real time.
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06
Accountability
A structure that doesn't feel like nagging. You'll want to show up because the system works.
10
Roster cap
A hard number. Ten clients, then I close the round for that intake.
1
Coach per client
Me. The same person who built this site fights on Saturdays and trains his own clients on the other days.
7
Days per check-in
Weekly rhythm. We look at what moved, what stalled, and we adjust the plan before next week starts.
48
Hours to reply
Every application gets a personal reply within 48 hours. No auto-responders or funnels.
03 / 04
Coach. Fighter.
Coach. Fighter.
Built the hard way.
I'm Jamie. K1 fighter, gym owner, ex-military. I built my body and my businesses the long way, and I've spent years helping other people do the same.
This isn't a hobby business. It's what I do every day. I fight, I coach, I run my gym, and I train the people I work with like I train myself: honestly, consistently, and with standards.
The 10-spot cap exists because I only take on clients I can coach properly. If you're ready to do the work, I'm ready to do mine.
- Base
- Sheffield / Dinnington
- Sport
- K1 · Muay Thai
- Day job
- Gym owner
- Contact
- Use the contact form
Common questions.
If yours isn't here, ask in the application. I read every one.
How long is the commitment?
The round is structured around a 12-week onboarding, then we review and extend month-to-month if the work is going well. Either of us can end the engagement after the 12 weeks. There's no lock-in beyond that.
What if I miss a week?
Life happens. The plan adapts: we'd reschedule, adjust the week, and keep moving. The structure is designed for real life, not a perfect week that doesn't exist.
Is there a refund if it isn't a fit?
Within the first 14 days, yes, if the work hasn't started and we've mutually decided it's not a fit. You'll get a full refund. After that, the round is the round. Full terms are on the terms page.
Do you train women / men / both?
Both. The plan is built around you: your body, your goals, your starting point. The roster fills with whoever's ready to do the work.
In-person, online, or both?
Both. In-person if you're Sheffield-side; remote programming and weekly video check-ins if you're not. The cap is the same either way.
How do I apply?
Use the form below. Tell me where you are, where you want to get to, and what you've already tried. I reply within 48 hours.